Monday, September 12, 2011


What im about to tell you is fashion Taboo.
no one talks about it outside of this imaginary fashion circle.
so no consumers know the sneaky tricks.
but man, fuck it... we have nothing to hide.

So today i was having a chat to another business owner from an over east store, no names needed.
We talked about the economy and how retail is just slowing down, it really is tough times out there (support your locals!). One thing lead to another and he let me in on his little secrete, its shocking, its gross, and its the reason why most/some retailers are getting their struggle on. 

 Apparently to make more money all that is needed is a few favourite pair of jeans from top designers, some Tee's with some bullshit print of some rank girl smoking a cigarette ready for the print, and maybe a jumper too.... and BAM!   apparently this makes you a designer now!   yep apparently now cause you've gone to your Hong-Kong bootlegger sweatshop and told him to make you hundreds in your favourite colours you are now a "serious""designer".

this is bullshit. its so stupid and just totally lame.    so the mind set is to do this and cut out the middle man or the wholesaler, so the retailer (shop) can get more moneys. Yeah, i know, it sounds good in theory. But the fact is this IS NOT DESIGN. THIS IS NOT FASHION. THIS IS NOT RIGHT.    all this is, is greed.

 But yeah fair enough if you own a shop and you really want to launch your own label as a side project. thats fucking great! and defiantly go for it.

 BUT if your just some money hungry goomba then please please please don't fuck up fashion for the rest of us who really like whats going on. Its doesn't make you any cooler, if anything all its doing is loosing the credibility of YOUR shop. and thats exactly why your loosing sales and your struggling.

We at the Darkroom have worked so hard on tracking down what we think are the worlds most talented designers, that we care for and stand behind 100%.   Cause basically, were not going to sell you something we wouldn't wear, something that were not happy with the cut, the materials or the workmanship....and we sure as hell aint going to sell you something the "Jersey Shore" crew is going to be fist pumping in, thats basically social suicide in our eyes. 

(this is so damn gross its actually making me feel ill) 

 and even if something comes in thats a bit sketchy... man we ain't going to even show you it cause that shits getting sent right back!  We are here for the long run and we sure as hell ain't going to sell out to make a quick buck.  

  So lads come hangout with us and you know your going to be looked after.


Saturday, September 3, 2011

Boss Man's new toy

so the boss doesn't mind his toys,  another bike for the collection. this was shot in the darkroom studio's.

anyone around the south west who also rides fixed should go say hi. his always up for a ride. 

xo darkroom.

Friday, September 2, 2011


HI ALL! its been way too long between posts, so sorry!
we're super busy with some crazy new collaborations
+ expanding Big time!

but springs here and so are the new collections...

Sunday, August 14, 2011


there's no point buying premium and raw denim's if your just going to ruin them in the spin cycle. watch this and learn to love your jeans more and more!... especially your Ksubi + nobody's from DARKROOM

Friday, July 22, 2011

darkroom style guide #1

so im no fashion-ista but ive got an opinion and a keyboard,
so hey, i guess thats the same thing huh?

no matter how "cool" you might think this looks in your bedroom.
in the streets, it looks ridiculous. seriously. cmon.

hahahahhaa! just another social initiative from " the darkroom concept" ..

Wednesday, July 6, 2011


≠ has hit the shelf, be quick... TDRC is the only stockist on the West Coast.

Monday, July 4, 2011

Does Not Equal ≠

now stocking amazing jewellery label "does not equal ≠" from Melbourne Australia. TDRC is the only stockist in WA.
check their site here

and check their blog, its super rad.

Tuesday, June 28, 2011

Friday, June 17, 2011

Friday, June 10, 2011


so this is what happens when 2 mates find your wrestling masks when there still drunk from the night before. spartans!

this was at 10am, saturday morning. ouch.
&& the store was open, with customers cruising around.... haha

jokes aside, its defiantly style++

Tuesday, May 31, 2011

the darkroom concept industry launch party.

thanks to all that came down. a frantic day into a rad night.


thanks to British India for the Darkroom shout-out!